- To excel in the manufacturing of sugar and allied products.
- To manage our business around responsible governance practices (transparency, empowerment, accountability, check and balances as well as to be environmentally conscious).
- To fulfill the aspirations of farmers, customers, employees, financers and the society at large.
- To provide every opportunity for employees and business associates to realise their full potential.
- To maximise shareholder wealth through value-addition achieved by integration and expansion.
A message from the force behind“At the K. K. Birla Group, we will enhance revenues from sugar, increase the proportion of value-added products and diversify our presence into synergic areas. This will help us strengthen our profitable and de-risked business model across all industry cycles.”